Trend Digest: Starting Conversations With Your Guests
- 30/08/2018
- Trend Digests
No one wants to feel like they are being sold to — not the person on the end of a telemarketing call, not the person in the queue at the local green grocer, ...
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Being active in your community is good for business
- 23/08/2018
- Best practices
No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard for a property to operate in isolation ...
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5 Online Booking Pitfalls and How To Avoid Them
- 08/08/2018
- Hotel marketing
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a ...
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Trend Digest: Serving A Growing Market With Serviced Apartments
- 26/07/2018
- Trend Digests
The hospitality industry constantly evolves to accommodate (and provide accommodation for) new market segments and trends in travel. Two of these trends in ...
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Marketing your hotel to Chinese FITs
- 19/07/2018
- Interviews
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Use Instagram To Get Direct Bookings With FOMO
- 12/07/2018
- Hotel marketing
With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the ...
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Trend Digest: Self-service tech in hotels
- 28/06/2018
- Trend Digests
Hospitality professionals are now operating in an age where user-friendly customer- and guest-facing technology is everywhere (thanks in large part to the ...
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Are you attending Profitable Beds in Pubs London?
- 27/06/2018
- News
The inn may be a British institution, but many publican-cum-innkeepers struggle to ensure that their accommodation is as profitable as their food and beverage ...
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How Varied Is Your Hospitality Vocabulary? [quiz]
- 21/06/2018
- Best practices
Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound ...
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The Impact Of Award-Winning Guest Feedback [Interview]
- 14/06/2018
- Interviews
Being selected as the Best International Hotel not once, but twice in as many years would be an incredible feat for any property in any awards programme. But ...
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