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The secret to an engaging online guest questionnaire

1 December, 2016
A well-designed questionnaire can give you invaluable insight into the general guest experience and overall quality of ...
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Using online information to define and refine your competitive edge for 2017

24 November, 2016
The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, ...
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Are you giving guests the amenities they’re looking for?

17 November, 2016
If you offer guests complimentary WiFi, a spacious room complete with bathroom shower and access to TV facilities, then ...
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Three ways to use your competitive intelligence (and make the most of your budget)

10 November, 2016
Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for ...
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What luxury travellers want, and how to attract them

3 November, 2016
While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well ...
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Lessons from OTAs on Converting Users

28 October, 2016
In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings ...
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Ratings or reviews – learning to read between the lines

20 October, 2016
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online ...
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4 Excellent Examples of Hotel Brands Embracing User-Generated Content

13 October, 2016
The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access ...
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Why didn’t my guest’s review get published on TripAdvisor?

6 October, 2016
For hoteliers, a positive review on TripAdvisor is golden. But because the travel giant has a number of stringent rules ...
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A writer's guide to effective website copy for hotels

29 September, 2016
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website ...
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