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As GuestRevu's Marketing Manager, Sarah is well versed in the latest hospitality news, and is dedicated to helping hospitality professionals to make the most of the latest marketing trends that may affect them and their guests.
The hospitality industry is quickly expanding to include a number of niche sectors, from the traditional boutique hotel to serviced apartments and everything in between. With all this diversification in the industry, it can be hard for...
Modern technology allows businesses to easily collect, store and use vast amounts of personal data about their customers. In the hospitality industry, hotels can use this powerful data to enhance, streamline and personalise guest...
In any hospitality business, your human resources are more often than not your number one asset. Your team is on the front lines of guest experience, interacting with guests throughout their stays. Browse through any review site and you...
From his first role on the front lines of guest satisfaction as a room service waiter to management positions at four- and five-star InterContinental and Hilton properties, Arun Kumar's impressive hospitality career has taught him a thing...
With a background in investment banking and...
New generations are coming of age, others are entering retirement, people’s opinions on what makes for a good work-life balance, and what a “good life” and “health” mean, are changing. These changes in society affect marketers in all...
In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing emails addressed to you by name, and...
You know your hotel inside out, but do you ever see it through your guests’ eyes? In many cases, there is a disconnect between what hoteliers think is important to guests and what actually matters to them. Paying close attention to guest...
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need more sophisticated and powerful tools to help you manage...
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, as Google showed last year with their analysis of “moments that...
