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As GuestRevu's Marketing Manager, Sarah is well versed in the latest hospitality news, and is dedicated to helping hospitality professionals to make the most of the latest marketing trends that may affect them and their guests.
Highlighting your unique selling points to potential guests through engaging storytelling can encourage them to book through your website rather than via OTAs, and hopefully see them return. One hotel that knows how to position its...
With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way to ensure their marketing procedures are compliant. So, we searched far and wide...
The hospitality business can be a hard slog, but for those who have what it takes, the rewards and recognition that come with success are definitely worth it, not to mention the experience. While some things can only be learnt through hard...
With high staff turnover in the hospitality industry, and sometimes multiple sites to manage, staff motivation can be a challenge to even the most experienced managers. UK based hotel-operator The Coaching Inn Group have come up with a...
If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they would have raided their company's coffers. If you told them you could ensure that...
With an impressive background in the hospitality technology field behind him, including positions on the boards of companies such as Blue Runner Solutions, Click Travel, Guestline and GuestRevu, Phil Davidson knows all about the...
Technology is rapidly affecting how we live our everyday lives, from using our smartphones to stay constantly connected to using online reviews to help us make purchase decisions. Research shows that this behaviour is having an impact in...
Experiential travel is what the modern guest is after. Very often, to satisfy your clientele’s wanderlust and exceed expectations, your hotel needs to provide not just a bed, or a room for the night, but an experience worth travelling and...
Technology never stands still, and keeping a finger on the pulse of the latest trends can be a daunting task. And yet, it’s a task that Robert Holland embraces wholeheartedly. As the Managing Director of HotelPartner Yield Management and...
Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most active users only use their phones to check on their feeds.