Shortlist for the 2017 Boutique Hotel Guest Experience Awards announced
The data collection period for the 2017 Boutique...
Posts by:
Francine Heywood
Francine is focussed on helping hospitality professionals to see the true value of marketing in reaching the right audiences and converting opportunities into bookings.
Shop like a traveller: keeping on top of your hotel's online image
The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a conference venue rather than your city or part of town, or they might know your...
The pros and cons of texting your guests
We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab between a 10% to 20% open rate, but text messages are almost always viewed and...
From mobile app to personal butler: five hotels getting personalisation right
In the modern hospitality industry, finding new ways to make guests stays at your hotel memorable experiences is essential for survival. One tactic that many hoteliers are embracing is personalisation.
Entries are now open for the 2017 BoHo Awards
BHN has teamed up with leading guest feedback and online reputation management specialist GuestRevu and worldwide renowned hospitality management institution Glion Institute of Higher Education, to launch the BoHo Awards, which will be...
Taking the first steps toward personalisation in your hotel
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually mean? And where and how do you start?
Ratings or reviews – learning to read between the lines
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This happens more often than you think – and even galvanised a team from Cornell...
Guestline partner with GuestRevu to drive guest feedback and boost revenue
With online reviews having a significant impact on hotel rates and occupancy, Guestline have partnered with GuestRevu to provide hoteliers with an automated guest feedback and online reputation management solution.
Serviced apartments and the currency of trust
Serviced apartments are a growing trend in accommodation, and have been attracting increasing attention and investment. On 12 and 13 July, the annual Serviced Apartment Summit Europe, dedicated to sharing knowledge, networking, and...
How to harness the power of your team to get great reviews
Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the reputation of your business, and ultimately leads to positive guest reviews.