There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and allow you to create fantastic social media marketing strategies – but no one has...
Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to worry about. But, since the rise of social media sites, online travel agencies (OTAs) like booking.com and review sites...
You love that online travel agencies (OTAs) like booking.com and TripAdvisor bring business in, but you hate that you have to pay them commission. Why don’t people just book directly through you? Well, they might, if you take action. Here...