Google Hotels joins the battle for bookings

The battle for bookings is nothing new — properties have been vying for coveted direct bookings and rebelling against the commissions charged by online travel ...
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The role of storytelling in the bid for direct and repeat bookings ...

Direct and repeat bookings are akin to the holy grail in the hospitality industry. By highlighting your unique selling points to potential guests you can ...
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Keeping up with the new TripAdvisor

The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of ...
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Is your property social media ready?

One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually ...
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Trend Digest: Starting Conversations With Your Guests

No one wants to feel like they are being sold to — not the person on the end of a telemarketing call, not the person in the queue at the local green grocer, ...
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Being active in your community is good for business

No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard for a property to operate in isolation ...
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5 Online Booking Pitfalls and How To Avoid Them

Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a ...
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Marketing your hotel to Chinese FITs

With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong ...
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Use Instagram To Get Direct Bookings With FOMO

With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the ...
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How Varied Is Your Hospitality Vocabulary? [quiz]

Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound ...
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