Making meals picture perfect and instantly Instagrammable

Tips for highlighting the beauty of your food, and enticing diners to take out their phones and share their experiences online
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3 Barriers to localisation in hotel marketing, and how to overcome them

Localising your hospitality marketing content can help attract a wider audience and more guests.
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You need more, not better reviews

If you want to get more bookings, should you be choosing quantity over quality? Here are 7 reasons why we think you need more reviews, not better ones.
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Google Hotels joins the battle for bookings

Where Google Hotels fits into the battle between accommodation providers and OTAs for bookings, and whether it offers an advantage to either side.
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The role of storytelling in the bid for direct and repeat bookings ...

We talk to Liutauras Vaitkevicius of Good Hotel London about the importance of direct and repeat bookings, and how his team make sure that guests return.
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Keeping up with the new TripAdvisor

With big change to TripAdvisor’s user feeds, we look at how a travel feed for users will impact businesses that list on the review giant’s site.
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Is your property social media ready?

Photos are one of the most effective forms of user generated content, so we outline some of the ways you can encourage guests to take (and share) photos of your hotel.
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Trend Digest: Starting Conversations With Your Guests

The role of the hotel marketer has become less about providing once-off information and more about starting a conversation. We look at sources from around the web that discuss the ...
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Being active in your community is good for business

By actively participating within the community at large, properties not only further tourism and help local causes, but help themselves in turn.
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5 Online Booking Pitfalls and How To Avoid Them

From your users forgetting about you to not trusting your payment process, there are a myriad of ways your hotel’s online booking process can fall short of user expectations and, ...
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