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Online reputation management is not a new concept – one of the first major online review sites, Epinions, went live back in 1999. Epinions provided a platform for anyone to post any opinion about a product or service for anyone and...
Having a happy, unified workforce provides a solid foundation on which to build a successful hotel. It creates a positive synergy with guests, establishes the reputation of your business, and ultimately leads to positive guest reviews.
How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you collect it from? And, most importantly, what did you do with it?
If you spend a lot of time on Facebook, you will probably have noticed some clever 360 degree videos and photos popping up on your timeline that you can pan around in at will. Meet Facebook 360.
The battle for direct bookings has been escalating over recent months, with large hotel chains going into open, outright competition with online travel agents (OTAs). Hilton’s stop clicking around campaign is the biggest marketing campaign...
The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels...
The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related queries on Google.com are up by a third year-on-year, while hotel-related queries...
Maintaining a blog can seem like a lot of effort. You might ask, “What’s the point of having one? People already know about my hotel.” But do they really?
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When used well, widgets can turn a plain webpage into something quite impressive for...
Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and help you to improve your staff training procedures. Perhaps most importantly, in...