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Consumer demand for travel is rebounding after the pandemic, and along with this rebound there is an additional demand for more sustainable travel options. In June 2021, 61% of travellers told Booking.com that the pandemic has made them...
Many hoteliers believe that having a perfect website is the golden ticket to a spike in direct bookings, and while it’s true that your hotel’s website design and content needs to be on point, there are additional steps you need to take to...
The “one size fits all” approach to travel marketing may well be dead and gone. Special interest tourist markets are becoming more and more mainstream, and catering to a specific tourism niche or two can be a great way to get the right...
Hoteliers’ business acumen is supported by the tech tools they use to capitalise on guest feedback, and the data collected by those automated solutions helps hoteliers discover strategic opportunities that benefit guest experiences and...
Providing indelible hotel experiences stems from being tuned in to the guests’ perspective at every stage of the booking journey. Emails play a vital part in nurturing connections with past, current and prospective guests - but when it...
Working remotely has swiftly become more commonplace – 56% of U.S workforce is doing it – and while for most people this means working from home, some have realised this can mean working from anywhere.
However you look at love, and no matter what your love language is, travelling together is one of the ultimate indulgences and milestones that those who are in romantic relationships look forward to.
New research has shown that reviews are the third most important factor for guests when booking accommodation, after price and location. But the ways guests interact with online reviews is in more flux than ever, both reflecting and...
The perennial shift towards a digital economy demands agility from businesses and consumers alike; and the hospitality industry is on the same path when it comes to digitalisation being incorporated as an industry standard.
Although the...
Consistently providing guests with excellent services during their stays is important, but hoteliers should also ensure guests have outstanding interactions throughout the booking journey, and use relevant tools to offer attractive...
