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As GuestRevu's Marketing Manager, Sarah is well versed in the latest hospitality news, and is dedicated to helping hospitality professionals to make the most of the latest marketing trends that may affect them and their guests.
Widgets (sometimes called plugins) are an easy way to introduce added functionality to your hotel's website or automatically pull through updated content. When used well, widgets can turn a plain webpage into something quite impressive for...
Guest feedback can be helpful for hoteliers in a number of ways. For example, it can inform your operational decisions, inspire your marketing materials, and help you to improve your staff training procedures. Perhaps most importantly, in...
What do comedy and marketing have in common? The key is timing. You have to be there for your potential guests at the very moment that they’re looking for you.
Gone are the days when hoteliers had to physically visit their competitors’ establishments or send their friends over to “spy” on them. With the advent of online review sites and online travel agencies (OTAs), your competitors can see...
Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience and others love to let the world know what they are up to and watch the likes...
TripAdvisor recently announced the winners of their 2016 Traveller’s Choice Awards. Hotels all over the world were lauded for excelling in their categories, but the Umaid Bhawan Palace in Jodhpur, India, came out with the highest accolade...
By now, almost every hotelier is doing online reputation management (ORM) of some sort, even if that only means checking their Tripadvisor reviews once a month and giving themselves a congratulatory pat on the back or having a quick cry in...
Collecting email addresses from people, like any other personal information, is becoming increasingly difficult. People are suspicious of any attempt to collect personal data, some for strangely paranoid reasons, some because they have...
New Year’s resolutions – almost everyone makes them and hardly anyone keeps them, but as a businessman or woman, a new year is always a good time to put some fresh practices into place. Here are five new year’s resolutions for hoteliers to...
You can get more direct bookings by enhancing your presence on online travel agencies (OTAs). It sounds odd, doesn’t it? But no, we have not lost our minds. A 2013 WIHP study observed that 20% of direct bookings happen after someone sees a...