Top hotel marketing trends for 2017
Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as we head into 2017.
Insights, best practices and news from the accommodation and tourism industry.
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Stuart is a freelance journalist, copywriter and media developer with over 10 years' experience in communications. His passion for travel and tourism has seen him work with high-profile clients like South African Tourism, Fodor's Travel Guides, City Sightseeing, The Grand Daddy Hotel, Collection McGrath, Kruger Lowveld Tourism and the Gauteng Tourism Authority.
Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as we head into 2017.
The new year brings with it a sense of revival. New budgets are forecast and plans devised to make the year ahead a fruitful one, allowing hotel owners to redesign their offerings and cater for the ever-evolving needs of guests.
A well-designed questionnaire can give you invaluable insight into the general guest experience and overall quality of your hotel. A bad one will not only generate very little feedback, but annoy guests in the process.
Are you certain...
While the old saying may claim there’s no such thing as a free lunch, that doesn’t stop some unscrupulous guests from blackmailing freebies out of hotel management.
By now it’s no secret that social media is an invaluable sidekick when it comes to building a brand and engaging with customers. And there are almost no platforms better than the little blue bird.
The online world has never been more important in the travel industry than it is today. According to data released at the end of 2015, mobile flight-related queries on Google.com are up by a third year-on-year, while hotel-related queries...
Never underestimate the power of word of mouth. It can make or break a hotel, and often holds more weight than traditional advertising practices.