The guests are the judges as 2018 BoHo Awards winners are announced

Following months of bated breath, the winners of the Boutique Hotel Guest Experience Awards 2018 were announced at an Awards Ceremony held at The Montcalm Royal London House on 21 May.

Image © Lady Janey

The Boutique Hotel Guest Experience Awards, or BoHo Awards, form part of the annual Boutique + Lifestyle Hotel Summit, which took place in London from 21 — 22 May 2018.

Unlike many other awards and accolades, the BoHo Awards are based solely on feedback from guests from both online review sites and booking engines, and from direct guest feedback via questionnaires. Feedback is collected over a three month period and analysed by Glion Institute of Higher Education to determine the winners.

Hotels that did not have a feedback system in place were able to use GuestRevu's world-class solutions free of charge for the duration of the collection period. One of the questions asked was "What sort of trip was this?" We compare the results from 2018 compared to the inaugural awards of 2017.

Congratulations to the nine hotels that walked away with Awards in the UK Country and Coastal, UK City, and International categories, and especially to Tara Lodge and Hotel Indigo St. Petersburg-Tchaikovskogo, who earned Best UK Hotel and Best International Hotel respectively.

As Nikki Swart of Rivonia Bed & Breakfast points out: "There is nothing like it in the hotel industry. The methodology used to measure success is scientific and based on a (sadly) innovative concept: what the guests think!" Rivonia Bed & Breakfast walked away from the Awards as Best International Hotel [21-50 rooms] for the second time in as many years.

"How did you hear about us?" is included in every questionnaire, providing hoteliers and hotel marketers with insights into where their budget could be spent. Hoteliers using a feedback solution like GuestRevu can adapt their marketing approach to appeal to different guests.

Though only nine hotels could be selected as winners, and walk away with Awards, every entrant into the BoHos was also given the opportunity to gain insights from their guests that they may not have had access to before. Hotels that did not have a feedback system in place were able to use GuestRevu's world-class solutions free of charge for the duration of the collection period, and hear from their share of over 16 000 guests who submitted feedback.