Entries are now open and some fantastic hotels have already entered.
What are you waiting for?
The data collection period for the 2017 Boutique Hotel Guest Experience Awards (BoHos) has concluded, and the winners are set to be announced at the Boutique + Lifestyle Hotel Summit on 22 May.
After two months of guest feedback collection, in the form of online reviews and direct feedback surveys, followed by an intensive period of data analysis by Glion Institute of Higher Education, the following hotels have been shortlisted for their respective categories in the inaugural BoHos:
BoHos Shortlist |
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UK Country and Coastal |
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1 - 20 rooms | 21 - 50 rooms | 51+ rooms |
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UK City |
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1 - 20 rooms | 21- 50 rooms | 51+ rooms |
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International |
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1 - 20 rooms | 21 - 50 rooms | 51+ rooms |
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Unlike many other hospitality awards, the BoHos are not awarded based on the opinions of judges, but are rather based on feedback from real guests. This means that the awards are a true reflection of the overall level of service, attention to detail, and excellence of guest experience at the respective venues.
“There are three elements to running a successful hotel – good staff, satisfied guests and an excellent product,” said Geoff Lofthouse, General Manager of The Imperial Hotel, which has been shortlisted in the UK Country and Coastal, 51+ Rooms category. “Therefore, it is vitally important that all hotels, no matter how large or small, consistently monitor their guest feedback. We live in a highly competitive world so every hotel needs to be aware of their customer satisfaction levels in detail.”
“It is vitally important that all hotels, no matter how large or small, consistently monitor their guest feedback.” – Geoff Lofthouse, General Manager, The Imperial Hotel
During the course of the data collection period for the awards, The Imperial Hotel used GuestRevu’s online guest feedback questionnaires to gather guest intelligence. “It has been interesting to see more in-depth responses from the online questionnaires,” said Mr Lofthouse. “Learning how the little touches we automatically do make such a big difference to a guest’s experience as well as how individual staff members have gone the extra mile to ensure the guest’s stay has been memorable.”