The hotelier’s guide to TripAdvisor – a round-up

Love it, hate it, respect it or loathe it, TripAdvisor is a goliath of the travel industry and affects your hotel whether you know it or not.
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Using online information to define and refine your competitive edge ...

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation ...
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Three ways to use your competitive intelligence (and make the most of ...

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the ...
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What luxury travellers want, and how to attract them

While the wealthiest 5% of travellers might not be particularly numerous, their purchasing power means that it is well worth the effort for hoteliers at luxury ...
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Lessons from OTAs on Converting Users

In the modern travel market, online travel agents have successfully retained the lion's share of online travel bookings made by users – according to a 2016 ...
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Ratings or reviews – learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? ...
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4 Excellent Examples of Hotel Brands Embracing User-Generated Content

The internet in its modern iteration allows ordinary users to create and upload content for anyone with internet access to see. This online content created by ...
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A writer's guide to effective website copy for hotels

We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, ...
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Direct booking tips: optimise your hotel's website for mobile

It is officially time to stop giving lip service to being ’mobile friendly’, and optimise. Not only does today's traveller expect your site to be mobile ...
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Inspire, intrigue and entice guests with Instagram

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, ...
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